11/1/2023 0 Comments That's the effect you have on meThat common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. Now suppose the person works for the company that sells the product – or has been paid by the company to tout the product. Would that recommendation factor into your decision to buy the product? Probably. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Suppose you meet someone who tells you about a great new product. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |